Out in the digital wilderness, your business faces unprecedented challenges from ever-changing algorithms, conflicting information, and agencies that promise the world. Much like the game show Survivor, you must undertake a wild number of challenges and push yourself to come out on top of your competitors. Our guide will arm you with the knowledge to survive in the wild digital jungle.

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Challenge 1: Finding Shelter – Establishing a Solid SEO Foundation and Website

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When dropped off on an island, the first thing you should prioritise is finding shelter, which is crucial to overcoming the elements, be it in rain, storm, or intense heat. Your digital shelter should start with a solid SEO foundation and website. Treat your website like you treat your home and place for all information, products/services, case studies, and anything else that a user would need to know more about your business.

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Ensure your website is built with a solid SEO strategy, site architecture, keyword research, and on-page optimisations. All of these factors will ensure as you grow and expand, your website has the proper foundation to support your growth. 

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Survival Tip: To ensure the best chance of survival, make sure you monitor the skies for storms that could ruin your shelter. These storms are algorithm updates from Google, which can drastically change how your website performs and keywords rank.

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Challenge 2: Building Fire – Igniting Social Media Engagement

Now that you have your shelter built, you should start looking to build a fire. A fire will not only keep you warm, but can be used to cook food, dry clothes, and signal for help. In the digital world, igniting your social media is crucial in keeping your audience warm, engaged, and welcoming to your shelter.

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Use social media to create conversation, and engagement, and build a community around your business. These might be on popular social media like Facebook, Instagram, or Linkedin, as well as other ones such as TikTok, Pinterest, and YouTube. Find out where your audience tends to hang around and light your fire on that platform.

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Survival tip: Ensure your fire doesn’t die out! Plan out a content calendar, host community events, and hop onto digital trends quickly. Putting your social media to the side is a one-way ticket to having the fire turn to embers and ash.

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Challenge 3: Navigating the Wild – Mastering Paid Search and PPC Ads

Once you have your shelter and fire secure, it’s important to explore and navigate the wild to secure food and water. Ensuring your business success depends on navigating the unknown, through unfamiliar terrains such as Paid Search ads.

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Paid Search ads can provide you with a steady source of leads, purchases, and traffic to your website. You can create a Paid Search strategy through careful precision of keyword research, ad copy, bid strategies, and correct conversion tracking. 

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Survival tip: Look at implementing a/b testing and experiments in your search campaigns, much like finding the most efficient way to a food or water source.

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Challenge 4: Catching Fish – Capturing Leads and Conversions

Another important source of food is to catch fish, after all, you are on an island! Much like the act of fishing, you should work on capturing leads and conversions with proper conversion-rate-optimisation practices on your website.

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Your website must be enticing for visitors to bite. Explore different lead generation tactics such as tailored landing pages to your products/services, lead magnets that offer value to prospective clients, and conversion-rate-optimisation techniques such as having an easy-to-navigate website with a clear call to action.

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Survival tip: Make sure your website is attractive to the different ‘fish’ that swim by. With clear call-to-actions, you can ensure you don’t miss any opportunities to reel in a great client.

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Challenge 5: Building Alliances – Creating Synergy with Influencer Marketing

With all of your basics out of the way, it’s important to build strong alliances to advance further in the game. Just like in digital marketing, you can form strong relationships with influencers to help survive.

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Influencers can extend your reach to their audiences who in most cases, align with your niche. Make sure the influencers you reach out to align with your values, as this makes your products/services feel more organic to the end users.

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Survival tip: Form genuine, long-lasting relationships. These relationships are much stronger and will be able to perform much longer than short-term ones.

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Challenge 6: Surviving the Tribal Council – Adapting to Algorithm Changes

Just like at the tribal council, you may face elimination just like your competition. Ensure your strategy is adaptable, as the digital world is forever changing and you don’t want to fall behind!

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Keep up-to-date with algorithm updates across all of the channels you are on. Google, Facebook, and other social media are constantly changing and tweaking how they rank and rate websites, content, and ads. By keeping up-to-date with these changes, you avoid falling behind and stay ahead of your competitors.

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Survival tip: Review and audit your SEO and social strategies, keeping in mind that at any moment, these would need to pivot should new algorithm changes be implemented.

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Conclusion: The Final Reward – Emerging as a Digital Marketing Champion

Now that you have addressed all of the different challenges that a digital jungle can throw at you, the hard part begins, keeping consistent! Reflect on your skills and strengths, and evaluate the time spent on each challenge to see if this is something you can do on your own. If so, congratulations you’re a Digital Marketing Champion!

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If you prefer to focus on what you do best, leave the rest of it to the experts and contact us today on how we can remove the headache of managing these digital challenges for you.

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