School of fish.

Industry intelligence, news and views.

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June 1, 2022
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3
min read

Do Online Reviews Affect SEO?

Let’s face it. Whether you are a large brand or a recent start-up company, you strive to have a strong reputation. Today, where anything can be searched online, nothing is more important than your digital presence.
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April 19, 2022
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5
min read

3 Tips to Boost Your Google Ranking

A first page Google ranking will give your business a competitive edge. Not only does it ensure your business looks prestigious and professional increasing brand recognition, but it also guarantees an increased number of website views from your potential consumers.
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March 14, 2022
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3
min read

Digital Marketing for Dentists

Every year, the amount of people actively using the internet is increasing at an unprecedented rate forcing consumers to be more strategic when it comes to making high quality health care choices.
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February 5, 2022
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3
min read

AdNews - Industry reacts: Google Topics simpler, more transparent but questions remain

Google’s Topics addresses some of the key privacy concerns that existed around FLoC, however industry experts still have questions around how the new tool will work.
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January 25, 2022
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4
min read

Benefits of Facebook Advertising

Facebook may have started out as a social media tool for users to upload pictures and post updates to family and friends, but it has now grown into one of the most powerful online marketing tools you can find.
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January 17, 2022
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3
min read

How To Grow Your Local SEO

Local search engine optimisation focuses on improving company visibility in local search engine results. Majority of the time, the results that appear in local search results page answer a “near me” question.
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January 10, 2022
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2
min read

Why User Experience is Key to Digital Marketing Success

User experiences involves having a thorough understanding of consumers visiting your website, their interests, behaviours and what their customers want and value.
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December 16, 2021
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4
min read

Get Your Brand Ready for 2022

With over 75% of people vaccinated, Australia is prepared for life after the pandemic. The last 20 months bouncing in and out lockdown has changed the way people carry out their daily activities - be it managing office related work through video conference apps such as Zoom, Google Meet, Microsoft Teams, etc., shopping online, learning new activities or simply wanting to watch entertainment on streaming services.
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December 12, 2021
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3
min read

Breaking Down Google Ad Words

Google Ads is an advertising platform where businesses can bid on certain keywords that they want to show up for in user searches. These keywords show up in Google searches on top of the list of organic results, and advertisers then pay Google each time someone clicks.
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December 6, 2021
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6
min read

Why Your Business NEEDS Digital Advertising

Should digital advertising be part of your marketing plan? The answer is YES. A business without a digital advertising strategy is like a plane with no pilot.
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November 24, 2021
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3
min read

Why You Cannot Ignore Display Advertising

isplay advertising involves creating optimised visual ads that are placed on websites and social media channels to raise brand awareness and attract people to a website. This go-to marketing tool is common as there is a high degree of brand protection by being able to exclude ads from sites you don’t want your brand to be associated with.
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November 5, 2021
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3
min read

Importance of Appearing in Search Engine Results

The proverb, “Seek and you will find.” has proven most beneficial to Google in Quarter 3. Google reported a 41% revenue rise in the Quarter 3. Total revenue hit US$65b, up from US$46b in the same quarter last year. Search advertising alone contributed almost US$38b, while YouTube, world’s second largest search engine US$7.2b.

Frequently asked questions.

Curious to learn more? Here are the most common questions we get asked.

Does my business need digital marketing?

The short answer is 100% yes! With people spending more and more time online, if you want your business to succeed in 2023 and beyond, digital marketing is where it’s at. It’s not just about having a good looking website. You need that site to convey your messaging perfectly. Who are you? What do you represent? What problem are you solving? You also need a strategy to drive customers to your site – no one visiting your site is like not having a website at all. How will you ensure your product or service reaches your target market? Then, how will you standout amongst hundreds or thousands of competitors? Why should your customers choose you? Having a digital marketing presence is critical for business survival and success in 2023.

What digital marketing services can you help with?

- Digital Strategy
- Search Engine Optimisation (SEO) 
- Search Engine Marketing (SEM) 
- Google Ads
- Meta (Facebook & Instagram) Ads
- Retargeting
- Analytics Reporting
- Website development

Are there an lock-in (minimum length) contracts?

We are so confident that our services will beat your expectations that we offer no lock in contracts on all of our services. If, for any reason, you’re not happy with the service or results that we provide, contact us clearly stating that you wish to cancel your accounts with us and we will stop the invoices immediately.

How much do digital marketing services cost? 

Every brand is different, and we understand that. At Sillyfish, we centre our services around this point, ensuring that all packages are tailored to meet the individual clients we work with. This also enables us to eliminate any potential for cookie-cutter solutions. If you’re unsure how much a specific digital marketing campaign will cost you, we recommend getting in touch with our specialists for a no-obligation discussion and quote. We’ll create this quote for you by assessing your objectives and budget and then work towards a sweet spot for both parties.

What digital marketing tools do Sillyfish use?

The tools we use ultimately depend on the goals of your marketing campaigns, but there are a few tools that are relevant for every business. They include:      
- Google Search Console
- Google Analytics
- Meta
- Google Ads Manager
- Facebook Ads Manager
- Facebook Pixel
- Google My Business
- Google Keyword Planner
- SEMRush

What is SEO and how can it help my business?

SEO refers to Search Engine Optimisation. It’s the process of making your website appear high in the search results on Google and Bing when a potential customer searches for the products or services you offer.

A business who has invested in SEO will typically enjoy the following advantages over their competitors who have not:·      
- More website traffic
- A higher profile online
- More new customer enquiries.

How do you report on results? 

We have a reporting system that provides up-to-date numbers at a glance. We let you know each month what’s working, where we want the campaigns to be and what we’re doing to get them there. We also include recommendations for your website if it’s not converting to industry benchmark standards. Our clients can log into an online portal at anytime to see exactly where every dollar is being spent.

Why choose Sillyfish as your digital marketing partner?

Sillyfish has been working in the industry for several years and is run by those who are passionate and knowledgeable about the field. From technical experts to data analysts and supportive account managers, we have all the gurus and resources you need to succeed in your marketing endeavour. Moreover, we believe intangible, long-lasting results. You’ll never be caught off-guard with unexpected surprises or fine print; only transparent reporting and ROI you can be proud of. Get in touch with our team to see how we can help your brand skyrocket to the next level.

Interested in partnering with us?

We would love to show you how we can help grow your business.