School of fish.

Industry intelligence, news and views.

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October 30, 2024
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4
min read

Maximising Black Friday Success Through Strategic Online Advertising

Black Friday is no longer just about long queues and big-box retailers; it has evolved into a dynamic online shopping phenomenon where companies across industries compete for consumer attention through targeted online advertising.
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October 3, 2024
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5
min read

The Game of Marketing: Level Up Your Strategy

Over the years, many of us have enjoyed gaming at arcades, at our friends' houses, and more recently, online. Like digital marketing, you’ll need to start from level 1 and develop your skills and strategies to overcome your opponents. In this post, we’ll cover the key levels in your marketing journey, ranging across SEO, Paid Media, Content Marketing, and beyond.
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September 26, 2024
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4
min read

What's Changed in the Last 12 Months with AI?

Over the past year, AI has rapidly transformed, bringing both remarkable breakthroughs and new challenges. As someone deeply involved in the digital space, I've witnessed first hand how these changes have impacted various aspects of our lives and industries. Here's a look at what’s changed in AI over the last 12 months.
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September 18, 2024
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5
min read

Digital Marketing Survivor: Overcoming the 6 Challenges in the Digital Jungle

Out in the digital wilderness, your business faces unprecedented challenges from ever-changing algorithms, conflicting information, and agencies that promise the world. Much like the game show Survivor, you must undertake a wild number of challenges and push yourself to come out on top of your competitors. Our guide will arm you with the knowledge to survive in the wild digital jungle.
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September 2, 2024
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3
min read

Top 10 Factors That Impact Your Google Rankings in 2024

Google is constantly updating and changing the different factors that contribute to your organic ranking. This can include anything from your content, backlinks, and website site speed. It’s important to keep up-to-date with the different factors, as these will all influence how successful you are in the organic rankings.
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February 26, 2024
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3
min read

Google SGE and Generative AI in Search: A Look into What to Expect in 2024

As we step into 2024, the digital landscape continues to evolve, with Google at the forefront of innovation.
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February 12, 2024
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5
min read

The Comprehensive Impact of Digital Marketing, SEO, and Paid Ads on B2B Bottom Line Growth

In today's fast-paced digital landscape, the impact of online strategies on the bottom line of B2B businesses is a game-changer.
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February 8, 2024
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2
min read

The Future of Content Creation: Trends and Tools to Watch

In the rapidly evolving digital landscape, staying ahead in content creation means being keenly aware of emerging trends and tools.
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January 22, 2024
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3
min read

The Rise of TikTok: How the Platform is Dominating the Social Media Landscape

TikTok has quickly risen to the top and is now dominating the social media landscape.
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January 15, 2024
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5
min read

Unlocking the World of Non-Fungible Tokens (NFTs): A Dive into Digital Ownership

In recent years, the digital landscape has witnessed a revolutionary shift in the way we perceive and exchange value. Non-Fungible Tokens (NFTs) have emerged as a ground breaking technology, opening up new avenues for digital ownership.
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January 10, 2024
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3
min read

Unleashing the Power of User-Generated Content (UGC) in Your Marketing Strategy

an article about the ever-evolving landscape of digital marketing, businesses are continually seeking innovative ways to connect with their audience.
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December 21, 2023
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5
min read

Navigating the Digital Landscape: Privacy Concerns and the Evolution of Cookies

an article about the ever changing landscape of cookie tracking and data sharing online and how consumers are becoming more safety concious

Frequently asked questions.

Curious to learn more? Here are the most common questions we get asked.

Does my business need digital marketing?

The short answer is 100% yes! With people spending more and more time online, if you want your business to succeed in 2023 and beyond, digital marketing is where it’s at. It’s not just about having a good looking website. You need that site to convey your messaging perfectly. Who are you? What do you represent? What problem are you solving? You also need a strategy to drive customers to your site – no one visiting your site is like not having a website at all. How will you ensure your product or service reaches your target market? Then, how will you standout amongst hundreds or thousands of competitors? Why should your customers choose you? Having a digital marketing presence is critical for business survival and success in 2023.

What digital marketing services can you help with?

- Digital Strategy
- Search Engine Optimisation (SEO) 
- Search Engine Marketing (SEM) 
- Google Ads
- Meta (Facebook & Instagram) Ads
- Retargeting
- Analytics Reporting
- Website development

Are there an lock-in (minimum length) contracts?

We are so confident that our services will beat your expectations that we offer no lock in contracts on all of our services. If, for any reason, you’re not happy with the service or results that we provide, contact us clearly stating that you wish to cancel your accounts with us and we will stop the invoices immediately.

How much do digital marketing services cost? 

Every brand is different, and we understand that. At Sillyfish, we centre our services around this point, ensuring that all packages are tailored to meet the individual clients we work with. This also enables us to eliminate any potential for cookie-cutter solutions. If you’re unsure how much a specific digital marketing campaign will cost you, we recommend getting in touch with our specialists for a no-obligation discussion and quote. We’ll create this quote for you by assessing your objectives and budget and then work towards a sweet spot for both parties.

What digital marketing tools do Sillyfish use?

The tools we use ultimately depend on the goals of your marketing campaigns, but there are a few tools that are relevant for every business. They include:      
- Google Search Console
- Google Analytics
- Meta
- Google Ads Manager
- Facebook Ads Manager
- Facebook Pixel
- Google My Business
- Google Keyword Planner
- SEMRush

What is SEO and how can it help my business?

SEO refers to Search Engine Optimisation. It’s the process of making your website appear high in the search results on Google and Bing when a potential customer searches for the products or services you offer.

A business who has invested in SEO will typically enjoy the following advantages over their competitors who have not:·      
- More website traffic
- A higher profile online
- More new customer enquiries.

How do you report on results? 

We have a reporting system that provides up-to-date numbers at a glance. We let you know each month what’s working, where we want the campaigns to be and what we’re doing to get them there. We also include recommendations for your website if it’s not converting to industry benchmark standards. Our clients can log into an online portal at anytime to see exactly where every dollar is being spent.

Why choose Sillyfish as your digital marketing partner?

Sillyfish has been working in the industry for several years and is run by those who are passionate and knowledgeable about the field. From technical experts to data analysts and supportive account managers, we have all the gurus and resources you need to succeed in your marketing endeavour. Moreover, we believe intangible, long-lasting results. You’ll never be caught off-guard with unexpected surprises or fine print; only transparent reporting and ROI you can be proud of. Get in touch with our team to see how we can help your brand skyrocket to the next level.

Ready to start fishing the smart way?

Get in touch and we’ll contact you for an initial obligation-free chat to discuss your situation and how we can help.

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