46% of all searches on Google are seeking local information and 97% of search engine users searched online to find a local business. Why is that important for your small business? Google reported a 900% increase in searches that involved the phrase “near me” and to best meet the needs of its searchers, Google now provides results for geographically related searches based on proximity, relevance and prominence.
Local search engine optimisation focuses on improving company visibility in local search engine results. Majority of the time, the results that appear in local search results page answer a “near me” question. If your business is close to where someone is conducting their search and you have optimised your local business listings, you’re more likely to be found by potential customers online.
So how do you grow your local SEO? Below are our top tips:
Google Business Profile
A Google Business Profile is one of the best local SEO tools and often the first-place potential customers look for information about your company, giving an immediate first impression of your business. Your Business Profile can increase your brand presence and can help consumers find the products and/or services that you provide, find your location and make contact with you.
Reviews and Feedback
Business reviews and ratings are known to have a direct influence on local SEO. However, many business owners struggle with monitoring and managing their customer reviews. Google have a Review Management Feature that makes it easy to respond to customer reviews via your Google Business Profile and Social Media pages directly. By having more customer reviews as well as engaging and replying, Google can examine your engagement levels, boosting your local SEO.
Online Listing and Directories
Online listings are something everyone forgets about but for your business to get online visibility, having your business information in online directories is more important than ever. Although it can be a time-consuming task to add and update this information, especially if your business has more than one location.
86% of consumers rely on the internet to find a local business with more than 50% of ‘near me’ searches result in store visit, emphasising how critical it is to improve your local SEO.
Figuring out the puzzle of local SEO is a challenge! It takes effort and verifying those results can be even more time consuming. So how can we help? We can utilise search optimisation strategies to improve your visibility in these local search results for terms related to your business.