Facebook may have started out as a social media tool for users to upload pictures and post updates to family and friends, but it has now grown into one of the most powerful online marketing tools you can find. As it continues to mature and the network of users continues to grow, Facebook advertising will continue to prove itself as an indispensable component of your marketing strategy and give you that competitive edge over your business counterparts. In 2021 there was a 2% increase in social advertising spend, with total investment in Australia reaching approximately $2.51 billion. Facebook advertising has only become more versatile, technical and rewarding over time, and we’ve got 4 great reasons why you should invest:
- The broad reach of customers spending time on social media
A recent report has found that the time Australian users spend online increased by 10%. Following this, social media has seen continued growth with now 20.5 million active social media users in Australia, representing roughly 80% of the total population, with Facebook being the most used platform, highlighting why Facebook is a dominant platform and can achieve your business objective.
- The ability to target a specific audience.
Facebook advertising allows you to micro-target your audience by advertising to potential customers based off demographics such as gender, age and geographic behaviours such as location and user interests and behaviours, providing the best opportunity to achieve your objective to your ideal target market. Additionally, Facebook ads have retargeting capabilities to engage those customers who maybe had a look around when they saw an ad and interacted with in one way or another but did not commit to a purchase or goal completion. Retargeting allows you to reconnect with those customers that didn’t quite make it across the finish line the first time, but may just require another touchpoint, before they convert.
- Target customers at all stages of the funnel with all types of engagement
Out of all available digital advertising options, a key benefit of Facebook advertising is that it can successfully target users that are at any stage of their customer engagement journey. By combining a broad combination of ad formats, performance measurements and audience targeting and re-marketing options, you have the opportunity to interact with customers from the awareness stage to the transaction stage of the funnel.Through Facebook advertisements you can gain an understanding of the mindset of the audience and react based on their engagements. The vast range of custom buttons can be incorporated into your ads with specific call to actions that match the objective in the customer journey.In addition to this, there is a range of 10 ad formats to choose from, which lends itself to each stage of the marketing funnel with all formats including text and visual elements to assist with showcasing your campaign.
- Data, data, data!
Facebook Ads Manager provides analytics and reports on the performance of your ads such as the return on investment, conversion rates, interactions and engagements to name a few. Being able to see this data allows you to be proactive by adjusting your campaign when required and make educated decisions on how to improve.With data visibility on Facebook, you’ll never have to guess or make assumptions about how your ads are going.Do you need help reaching and capturing more valuable customers with effective social targeting and relevant messaging? We can help! We know the ins and outs of Facebook advertising and the importance of selecting the right message for the right person, at the right time.