School of fish.

Industry intelligence, news and views.

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June 11, 2021
min read

5 Benefits of Combining Mobile and Out-of-Home Campaigns for Local Businesses

Today, almost everyone has a mini computer or as we call it a smartphone in our pocket. The World Advertising Researching Centre (WARC) predicts that by 2025, 75% of the world will solely use smartphones for their internet needs instead of depending on laptops and desktops. Right now in Australia, smart-phone penetration is over 90%.
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March 31, 2021
min read

The Importance of Online and Social Content in Business to Business Buying

Ensuring that your website is a rich source of information on what you do, how you do it, what sets you apart and what your customers say about, not just a digital brochure is key to ranking strongly in organic search results. Doing so will also better position you to secure new customers from your web site and search activities.
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March 31, 2021
min read

What To Do if Advertising on Social Media Becomes Taboo!

In June 2020 Unilever announced a six month pause on the use of Facebook, Instagram and Twitter, just days after Coca Cola announced a 30-day suspension of advertising on all social media platforms.

Frequently asked questions.

Curious to learn more? Here are the most common questions we get asked.

Does my business need digital marketing?

The short answer is 100% yes! With people spending more and more time online, if you want your business to succeed in 2023 and beyond, digital marketing is where it’s at. It’s not just about having a good looking website. You need that site to convey your messaging perfectly. Who are you? What do you represent? What problem are you solving? You also need a strategy to drive customers to your site – no one visiting your site is like not having a website at all. How will you ensure your product or service reaches your target market? Then, how will you standout amongst hundreds or thousands of competitors? Why should your customers choose you? Having a digital marketing presence is critical for business survival and success in 2023.

What digital marketing services can you help with?

- Digital Strategy
- Search Engine Optimisation (SEO) 
- Search Engine Marketing (SEM) 
- Google Ads
- Meta (Facebook & Instagram) Ads
- Retargeting
- Analytics Reporting
- Website development

Are there an lock-in (minimum length) contracts?

We are so confident that our services will beat your expectations that we offer no lock in contracts on all of our services. If, for any reason, you’re not happy with the service or results that we provide, contact us clearly stating that you wish to cancel your accounts with us and we will stop the invoices immediately.

How much do digital marketing services cost? 

Every brand is different, and we understand that. At Sillyfish, we centre our services around this point, ensuring that all packages are tailored to meet the individual clients we work with. This also enables us to eliminate any potential for cookie-cutter solutions. If you’re unsure how much a specific digital marketing campaign will cost you, we recommend getting in touch with our specialists for a no-obligation discussion and quote. We’ll create this quote for you by assessing your objectives and budget and then work towards a sweet spot for both parties.

What digital marketing tools do Sillyfish use?

The tools we use ultimately depend on the goals of your marketing campaigns, but there are a few tools that are relevant for every business. They include:      
- Google Search Console
- Google Analytics
- Meta
- Google Ads Manager
- Facebook Ads Manager
- Facebook Pixel
- Google My Business
- Google Keyword Planner
- SEMRush

What is SEO and how can it help my business?

SEO refers to Search Engine Optimisation. It’s the process of making your website appear high in the search results on Google and Bing when a potential customer searches for the products or services you offer.

A business who has invested in SEO will typically enjoy the following advantages over their competitors who have not:·      
- More website traffic
- A higher profile online
- More new customer enquiries.

How do you report on results? 

We have a reporting system that provides up-to-date numbers at a glance. We let you know each month what’s working, where we want the campaigns to be and what we’re doing to get them there. We also include recommendations for your website if it’s not converting to industry benchmark standards. Our clients can log into an online portal at anytime to see exactly where every dollar is being spent.

Why choose Sillyfish as your digital marketing partner?

Sillyfish has been working in the industry for several years and is run by those who are passionate and knowledgeable about the field. From technical experts to data analysts and supportive account managers, we have all the gurus and resources you need to succeed in your marketing endeavour. Moreover, we believe intangible, long-lasting results. You’ll never be caught off-guard with unexpected surprises or fine print; only transparent reporting and ROI you can be proud of. Get in touch with our team to see how we can help your brand skyrocket to the next level.

Interested in partnering with us?

We would love to show you how we can help grow your business.